If you told me 15 years ago that I would one day be hanging out at Tatty Devine HQ and meeting creators Harriet Vine and Rosie Wolfenden, I would have told you.. well, I don’t know what I would have told you, but I wouldn’t have believed you, is my point. Last week I did just that and my younger self was squealing inside as I entered the door of the Brick Lane store, to find Harriet Vine smiling up at me from behind the counter! (I had been inadvertently papping her from outside).
Their compact east end shop is the original company premises, hanging on at the quiet end of bustling Brick Lane. I suppose it’s an easy spot to miss for the casual browser, but I can imagine many a die-hard fan making the pilgrimage up this famous street in pursuit of the Holy Grail Acrylic at the top.
Refreshingly grounded and informal, this space is like stepping in to a studio that happens to have a mini shop counter stuck on the front, rather than a glossy corporate space for a global brand. The girls tell me that they love having the office within the public arena as it gives them a daily insight in to their audience.
I was visiting to have a peek at all the new collections they have in store for you over the next few months and I can confidently report: you will DIE. But don’t worry; you’ll be happy about it. Whether you are a yellow-haired, unicorn-loving mermaid, a classic tee’n’denim and Gin necklace kinda gal, or somewhere in between, there will be a collection for you. I promise.
Now, I know you will be familiar with their new accessory line which launched a few months ago; seeing the purses and homewares in person collectively was such a delight. Well, it seems that this was just the start of the TD take over. Prepare yourselves people: there will be more homewares, there will be iridescent pieces, there will be… jewellery boxes. Yes, jewellery boxes.
Tatty Devine are one of those brands that can read your mind; they make things you’ve always wanted, but which have never occurred to you before that moment. You never imagined such a thing; but when it comes in to being, it’s so right, so current, so now.
The Spring/Summer 2017 Contemporary Collection features hand-finished glitter gold pineapples, a beautiful bridal range, and pearlescent to your hearts content- right down to a unicorn horseshoe!
Already on the shelves – and selling out fast – is the wonderfully named The Art of Wasting Time collection, inspired by the lack of time in todays fast-paced world. With Tatty we can take time out to do a paint by numbers or crossword puzzle (look out for the hidden Tatty-isms!).
I had to feature this artistic Matisse-inspired necklace. Unapologetically fun, complete with Tatty Devine hallmark cards (the heart and the moon) and chunky hardware: impossible not to be seduced! If you had to limit yourself to one necklace for the rest of time I think this may be The One.
The Camera. Does this one even need any explanation? You can even look through the lense! It comes in both brooch and necklace form and is slathered in adorable tiny details. It is so of the moment and nostalgic at once; to quote the current youth of today: “I cant even”.
When you behold a box as beautiful as this, in designs as beautiful as this, with the ideal packaging and price point, there is no doubt that you have just been introduced to 1, the thing that your jewellery collection has been missing all these years, and 2, the perfect gift. For anyone. Ever. For all of time. Like, I’m telling you. Telling. You.
I could go on, but I’m sure I would be preaching to the converted. So instead, let’s just save time and head straight to the nearest store. Prepare to throw your purse in the vague direction of the till in wild abandon as you devour the new collections. Tell me what your favourite pieces are, I would love to know what you’ve got your eye on. And keep your eyes peeled for Part 2 of my Tatty Devine feature in which we hear more from Harriet and Rosie, and I whet your appetite for even more brilliantness coming your way this year.